As you probably know already, a majority of advertising resources within the net marketing sector are reciprocal programs. You join an advertising system, and then promote your website to other net marketers within the system. These other marketers in turn promote their websites to you. The most popular examples of such programs are traffic exchanges, safelists, banner exchanges, and text link exchanges. The concept of exchange is central to all of these resources. A traffic exchange allows you to trade page views with other marketers. A safelist gives you the opportunity to swap email adverts with a large number of networkers. Banner and text link exchanges obviously function on the premise of advertisers reciprocating banner or text ads. As odd as this model may seem at first, it is a highly effective method of attracting targeted prospects to your profit funnel. But with tens of thousands of other net marketers to compete with, how do you draw people to your offer? By exploiting the visual medium and standing out from the crowd. The majority of the human race is content to follow instead of lead. It is clear whenever we enter a retail outlet, restaurant, or other public setting that most people prefer to blend in rather than stand out. The same can be said of the majority of people advertising their products and services within the network marketing niche. Everyone is trying to follow the same mold. There are so many sites out there using the same catch phrases, the same imagery, and the same overall theme. What is so ironic about this is the fact that over 95% of people trying to make money in this business fail miserably to do so. It really makes me laugh. It is totally imperative that you work hard to set yourself apart from the herd. Find yourself a unique and amusing graphic; apply a different headline, anything you can do to stand out from the norm. You should build special pages for your network marketing ad campaigns. These pages need to be short, powerful, and as compelling as you can possibly make them, and their sole focus should be on grabbing people by the eyeballs and getting them to stop and take notice. I like to call this type of promotional tool a splash page, because of the splash-bang effect it can have when used correctly. Ideally, your splash page should fit within a standard 800 x 600 screen and require no scrolling. Your headline should consist of bright text and copy that is humorous, controversial, or otherwise compelling something that hasnt already been done to death by all of your competitors. And your splash page should include some type of small but amusing graphic. Animated characters, funny little cartoons, and satirical photos all work very well for this purpose. Again, the whole point here is to jump out at your prospects and literally surprise them with a very sharp and original presentation. Splash pages should be the exclusive landing device used for all of your traffic exchange, safelist, and pop-under promotions, and you can even link your banner and ezine ads to a well-crafted splash page. I have personally noticed an increase in response of up to 500% with the implementation of these easy to build, yet incredibly effective marketing tools. |
