How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished? Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Six Steps to Build your Book's Bullet Proof "Tell and Sell" Part one of this article is available at www.bookcoaching.com/freearticles/article-184.shtml or article-184@bookcoaching.com. 4. Add a sound bite that makes your message memorable so your listeners want to buy your book You have only a few seconds to impress your potential book buyer. These days no one has time to listen to the full story. People want a information delivered in a few seconds that is easy to understand and that switches on their mental light bulb. For the media, a group, or individual potential book buyer, you need to make your "Tell and Sell" a grabber for the phone or in writing. TV, Radio, and Print media want your message in 10 seconds. Your other audiences will listen to a 30-60 second message. Author's Tip: Customize for each audience. Intrigue your audience with connecting the sound bite with a newsworthy topic. In my monthly ezine, I wrote a piece about "The World is Flat" and how we authors must get ourselves up-to-date and use the Internet to connect with others world-wide--or we will waste our time writing books that don't get read. Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company. Example: "Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market; design and fast-forward write a book that sells. 5. Put them all together, they spell your own "Tell and Sell" that you memorize to share enthusiastically with everyone you meet. Next time someone asks you, "What's your book about?" Example: "Write your eBook or Other Short Book--Fast! helps authors and small business people who want to write a saleable book brand their business, become known as the savvy expert, make a difference in people's lives and make a good living. They can save themselves from headaches, disappointments, and money down the drain and short cut their time. This book picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to design, fast-forward write and design a book that sells. 6. Revise your "Tell and Sell." Circle each descriptive word and put them on a paper in order of importance. These would include benefits and features. If they aren't the most descriptive (include benefits that start with "see yourself..." or "feel yourself...) People love visuals. Finally, get your sound bite into a shorter format. With the rest of your "Tell and Sell" read it aloud. If awkward, change it. Of course, practice until it feels natural, a part of you. Think of your "Tell and Sell" with its sound bite as money because every time you use it, your potential audience considers buying it. Short. Revised Example: "Write your eBook or Other Short Book-Fast!" is the sequel to Dan Poynter's "Self-Publishing Manual." It helps authors and small business people to shortcut their time and money to write, publish, and promote a top-selling book. So they can brand their business, be known as the savvy expert, make a difference in people's lives, and make a great living. Author's Tip: Make your Tell and Sell appear spontaneous and natural, full of excitement, not rehearsed. The Big Benefits of Knowing and Sharing your "Tell and Sell" When you know your "tell and sell" before you write your book, you'll be marketing while you write. You'll improve your book because you will write more organized and focused copy that makes it easy for your buyer to understand. Every chapter will prove your "Tell and Sell." You will also write faster, because with focus, you'll need far less edits and rewrites. If your book is already written, consider the "Tell and Sell" as a short sales blurb for your email or Web site promotions and whatever other audience you meet in life. Judy Cullins 2005 All Rights Reserved. |
